Production
Failed Print Advert Attempt - Why it is a failed attempt
This was my first attempt at a Print Advert for Specsavers. At first, I liked the way that it turned out but then I had realised the reasons why it would work as well as my final products did.
The first reason why it doesn't work is because it is just a screen shot taken from my advert and although this is a direct link from my advert, it doesn't convey any Pathos nor is it eye-catching. To the audience, it is only someone walking into a Specsavers - there isn't much else that conveys emotion or supports/ promotes the glasses Specsavers are trying to sell.
Finished Print Adverts
My first print advert was really successful, especially with the pronounced use of happiness. When taking the photo's for my adverts - specifically the adverts with people in- I made sure that they where all wearing glasses, in casual clothing and all had their Student Lanyard on to indicate that they where teenagers who where situated in a College. In this first advert, the subject of the photo was Talitha Engledow - she was extremely helpful, photogenic and cooperative when I described to her what type of pose I was looking for - we got the photo shoot done speedily. During editing, I decided to use the Specsavers logo to further indicate to my audience what brand this advert was made for. In all three of my adverts, the font I used was Calibri as it is sans-serif, like the Specsavers logo font, and stands out against the backgrounds - I also used white font colour which is also what Specsavers use in their adverts and logo.
I believe my second print advert is successful as it links directly to my TV advert and depicts a very realistic occurrence in people who wear glasses' lives. In this advert, I decided to use the same broken pair of glasses that was used in my TV advert because this will allow the audience who have seen the television advert before this print advert to make the integrated link between them - this means that almost instantly, the audience will remember the glasses which means my product will be fresh in their minds. The people who helped me take the photo - a fellow peer Matt and a TA coincidentally also named Matt- where extremely helpful and encouraged me to take dozens of photographs to make sure I got the best outcome possible - which in my opinion, was achieved. When editing this advert, I had originally planned to have a black background but to achieve this I would have had to use the Quick Selection Tool and Magic Wand Tool to cut the broken glasses from the light grey background. Upon attempting this, I realised that it was extremely difficult due to the drastic change in colour, so, I decided to keep the grey background - once I finished the editing, I realised that I preferred the grey background anyway as the shadow makes the photograph look more realistic.
Although this advert appears to capture people's attention through the photography and happiness (Pathos) that is displayed, it is not instantly recognized as a Specsavers advert (until looking at the logo) as there is no clear golden ratio that draws the audiences attention to the glasses on the subjects' faces (other than that they are all wearing glasses). The four people in this advert are my peers - again, this is because they are students at a College, so they are my target audience - they are (from left to right): Joe, Charley, Alice and Talitha. Again, in this advert, the clothing they are wearing applies to my target demographic as it is the sort of clothing teenagers wear to College on a daily basis. I am happy with the way this advert has turned out and overall think that it would make a very successful campaign.
Editing the Print Adverts
These are the tools that I used whilst creating my print adverts. I used these tools specifically to get the best quality cut outs and focus in my adverts.
Television Advert
In my opinion, my television advert did not turn out to be as successful as my print adverts had. I believe that this is because I hadn't left myself a lot of time to be able to film as much footage as I wanted to and because I had changed my mind about scenes multiple times. I had even taken out a few scenes to either swap them with others or not use them at all - this is due to them either being impossible to film or not making a convincing impact to the audience. The actor I had used in my advert was my sister - which meant that she knows me on a personal level; making it difficult to film without starting jokes, having her be interested in filming was difficult to as she did not take much seriously - meaning that we were loosing filming time. However, in the end, I managed to get enough footage for the advert but not at the quality I would have liked it to be. If I had enough time, I would like to go back and re-shoot my entire advert to get it at a more preferred quality.
Editing the Television Advert
Before I started editing, I moved all of my footage into bins with different categories, this allowed me to easily access and find specific clips efficiently. As well as this, due to the multiple takes of certain scenes, some of my footage was duplicated (similar) but having bins allowed me to keep the footage that was most essential to my advert.
When editing in effects, I added a Dip to Black which worked nicely with the end title as the background was also black. This made my advert look more professional as I was able to the end the advert calmly instead of abruptly cutting it when there was no more footage.
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